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The use of electronic devices to monitor the cold chain by measuring the temperature of food contained in refrigeration equipment can help companies to ensure the quality and freshness of their products. The use of sensors allows constant temperature monitoring at all times and with high precision. Have alerts that notify through the monitoring web […]
When we were going to imagine that with just having a smartphone with an installed app, it would allow the store to obtain valuable data about our buying habits and in this way boost retail sales, through specific digital marketing actions, designed for each profile. customer. Today investment in digital marketing solutions for the retail […]
When we were going to imagine that with just having a smartphone with an installed app, it would allow the store to obtain valuable data about our buying habits and in this way boost retail sales, through specific digital marketing actions, designed for each profile. customer. Today investment in digital marketing solutions for the retail […]
The Internet of Things is changing everyone’s daily life; the interconnection between objects through the internet is facilitating life in homes and jobs, but one of the sectors that most benefited from this -relatively- new technology is business. The IoT goes far beyond allowing companies to control the stock and monitor the sale of merchandise; […]
The arrival of the Internet of Things (loT for its acronym in English Internet of Things) and its implementation in the industry, will lead to the fourth industrial revolution. To understand how this is possible, it should be mentioned that although there is no exact definition of the Internet of Things, experts point out that […]
Sales trends strongly point to proximity marketing and one of the areas of application is in department stores. The competition currently revolves around offering customers a much more personalized and agile service, mainly in department stores where it is natural to offer the same brands and / or items as the competition, so they need […]
Las posibilidades de mejora que brinda el Internet de las Cosas (loT) en el sector retail son infinitas. Dotar de inteligencia a los objetos y conectarlos con los dispositivos de los clientes va mucho más allá de aumentar la productividad y mejorar la experiencia de compra de los usuarios; permite generar un sinnúmero de nuevas […]
Today, we have the need to identify ourselves in many places, even if we do not realize it, after all, the key to our car is just another way to make sure that it is us and not someone else who can Turn it on; When we open our computer, we have to enter increasingly […]
Surely you have heard the term ¨Internet de las cosas IoT (Internet of things in English), and this is because it is a new technological trend that is currently being used by various companies in the world and that is allowing them to achieve increases in their productivity and improvement in processes in which control […]
Messages via Smartphone are one of the advertising and commercial tools with the greatest future and the use of Beacons is the solution for those who wish to bet on this strategy. Let’s imagine the operation of Beacons in a supermarket: when entering the store, the user receives a welcome message with useful information for […]