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BE PREPARED !, THE USE OF BEACONS COMES TO DRIVE SALES IN DEPARTMENTAL STORES

Administrator - MSP diciembre 18, 2017 DAT# 1.353

Sales trends strongly point to proximity marketing and one of the areas of application is in department stores.

The competition currently revolves around offering customers a much more personalized and agile service, mainly in department stores where it is natural to offer the same brands and / or items as the competition, so they need to be distinguished by their service to get the customer’s preference.

To meet this need, Beacons were developed, small devices that work through Bluetooth, bringing information and promotions to customers in a much faster and more personal way than conventional marketing devices.

Its implementation is very simple, the devices are only placed in strategic places in the store and from there these small beacons will be sending personalized information about offers to the customers’ smartphones.

This technological solution offers an excellent way to implement proximity marketing in department stores and achieve new sales opportunities, driving customer purchase interest.

For example, sending customers promotional messages with a discount code that they can make valid at checkout is an excellent way to incentivize the purchase.

In a hypothetical situation where a customer spends several minutes on the trouser racks, beacons can send a message such as “x-type shirts go great with jeans in this aisle. Take any design with a 20% discount with the following code ”´.

These types of messages encourage the purchase and personalize the service to such a degree that the customer will seek to return to the store faithfully in search of new promotions of this type.

Obtaining extra benefits such as discounts will make more and more customers join the use of this type of technology, because it must be remembered that for it to work, in addition to the client’s Smartphone being turned on, it is required that the client has previously downloaded an App to that can access the information emitted by the beacons.

The use of this solution allows the customer to be geo-located in real time without the need for GPS and through this information, their behavior within the establishment can be observed, which also means knowing which products they show the most interest in.

It is important to remember that customers not only value the product, but also take into account the experiences and value that the brand brings with its content.

Aunque el alcance de los beacons no supera los 50 metros, a corta distancia estos aparatitos pueden ayudar a las tiendas a mantenerse en contacto con sus clientes potenciales de manera sencilla, cercana, rápida y personalizada, lo que se traduce en una gran efectividad a la hora de impactar tal público objetivo en promociones e información.

MSP desde hace ya más de un año, ha venido desarrollando soluciones específicas para el retail y tiendas departamentales a través del uso de la tecnología de proximidad basada en Beacons, le invitamos a ponerse en contacto con un especialista y conocer como podemos juntos apoyarle en su proyecto.

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