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Being a competitive company means being aware of each of the keys that make up the internal processes of the organization, as well as knowing the technology and the main problems faced by companies today.
One of the most common operations of companies is field sales, the development of routes to maintain direct interaction with customers, sell products and control inventory at points of sale.
These types of activities often lead to major logistical problems. Poor implementation of routing methods can generate unnecessary costs that severely affect return on investment (ROI) indicators.
The vehicle routing problem (VPR), is a classic example of the interest that this logistics section acquires in large companies. It is therefore necessary to have clarity and control over route sales processes; it might be thought that it only means finding the shortest route between two points or having a well-ordered inventory. It is possible that there are many other factors that your company is not considering in this type of analysis, such as the arrival-departure gap of vehicles, the effective time of product loading, the number and location of stops along the route, the type of products (e.g., perishable or non-perishable), the time to collect inventory information, etc.
Today there are technology tools and software capable of generating this type of analysis quickly, according to the particular interests of the companies.
Digital innovation can be extremely useful for solving problems that acquire a high degree of complexity for the company, i.e., to address variables that require much more information than the organization itself can control. It is crucial to understand that the management of this data also adds to the cost of sales and to the loss of transaction time.
Solving a logistics problem always has a positive impact on the company’s expenses. The automation of sales processes en route, through the application of specialized technology, is one of the most effective strategies.
MSP Mobility Corporation’s® software development department has been able to identify, through almost three decades of experience, some of the main indicators of increased efficiency for organizations that have used the Mobile Route Selling® App:
– 42% of our customers have achieved significant increases in point-of-sale visits during the workday. This has directly impacted the rest of their processes, as well as the management of their field operation.
– 53% have improved the number of orders raised at the points of sale visited, which has generated new market prospecting and new ways to extend sales opportunities.
– 22% have experienced a significant decrease in operating expenses of the field sales team and, as a result, profit margins have been optimized, and there is greater clarity in the definition of general expenses and forecasts within the company.
These indicators become more meaningful when put in light of the overall functioning of the organizations. Sometimes, a change in the right place, the implementation of a technological tool to solve a specific problem can lead to positive consequences of great impact on the overall performance of the company.
The mobile route selling App has proven to be one of the tools with the greatest impact on the overall functioning of businesses, due to its flexibility and adaptability to operations, as well as its easy integration to internal management systems (ERPs/CRMs/Legency).
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