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Advantages of digital transformation in companies? Here we list the main ones …

Administrator - MSP agosto 14, 2018 DAT# 1.388

When we were going to imagine that with just having a smartphone with an installed app, it would allow the store to obtain valuable data about our buying habits and in this way boost retail sales, through specific digital marketing actions, designed for each profile. customer.

Today investment in digital marketing solutions for the retail sector is experiencing such an increase that we are talking about growth in five years to reach a figure close to 360,000 million dollars in 2020. According to a report by Juniper Research, who ensures that, at the moment, the total figure reaches approximately 174,000 million.

In addition to advertising revenue, it is mentioned that significant growth in the use of coupons is expected, due to the incremental use that Bluetooth-based Beacons have had, which allow, through a small electronic device, to know the specific position of a person in a certain area, this through BLE signals (Bluetooth low energy, or Bluetooth low consumption), whose transmitter emits a signal which is captured by a smartphone which previously has an App installed of the establishment and is in this way, that it is possible to send the client, discount coupons, special promotions and much more …

In fact, several of the main retailers in the United States have already deployed networks based on Beacons, such as Macy’s that has them implemented in its 4,000 stores.

By 2020, according to forecasts, almost 1.6 billion dollars in digital coupons with discounts will be provided annually, using the technology offered by the Beacons, this figure of course contrasts with the current 11 million dollars that are invested in proximity marketing campaigns.

MSP Mobility considers that there is a very significant potential to advertise and promote the purchase of goods and services from outside the store, using technology based on the use of Beacons in buses, taxis, subways, etc. and it now seems clear that the companies that will be favored will be those that make the most of available consumer data, such as purchasing habits and interests, to carry out direct marketing.

Considering the data provided by customers in their purchase process will allow retailers to take advantage of this technology, facilitating individualized participation and strengthening customer loyalty.

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