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Ecommerce increased more than 100% in the Christmas season

Administrator - MSP enero 18, 2021 DAT# 1.366

The digital commerce sector was positively affected this Christmas by the consequences of the Coronavirus, where ecommerce increased its value because consumer habits increased rapidly at this time.

The latest results given on Christmas dates by the consulting firm Iri, mention that e-commerce, which had subsequently been registering advances that exceeded + 55%, became the channel with the highest performance and increases for the week of Christmas Eve with a value of + 101.7%.

In the same way, these results indicate a trend, which is that online shopping is a great opportunity for retailers. A recent study by Showroomprive shows that 41.76% of the population said they would buy more online than last year.

Why has the online trend increased?

The current conditions due to the pandemic and the restrictions that cause it, will continue to exist, regardless of whether a vaccine already exists. This will leave a large part of consumers with the habits acquired by the world situation, even for this year.

Therefore, retailers will continue to strengthen the online channel, adding with it the offers of products adapted to the new needs of consumers.

Consequently, precautions to avoid contagion have been strengthened. Likewise, the technologies in the purchase process have been strengthened, which allow the reduction of contact with the products in the physical store.

Other practices like; leaving the packages on the ground, instead of delivering them by hand and the implementation of tools that do not require human intervention such as drones or autonomous cars are already common today.

The importance of ecommerce today has generated immense competition, with the differentiation of brands being a fundamental point to stand out. So a good experience and customization for the customer is advantageous.

However, the interest that customers have in brands that are committed to values such as sustainability, which has increased in recent years, must not be ignored.

At the same time, omnichannel is an immeasurable move for retailers today, because they have their customers as the center of strategy.

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