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Cilene, the Beacons-based platform that powers retail

Administrator - MSP septiembre 4, 2017 DAT# 1.269

Retail stores today are deploying beacons to drive sales and increase customer engagement within retail.

With the rapid incorporation that has occurred in recent years, in relation to sales through eCommerce and especially through mobile devices, it has encouraged businesses to implement download applications for their customers, which allows them to facilitate the purchase of your products easily and simply through the use of your cell phone. This change in the customer experience motivates retailers to implement new technological solutions that complement their in-store offerings and that support the increase of the purchase impulse. Several of these retails are choosing to use Beacons to better identify customer locations within the store’s sales floor, and send relevant messages to their smartphones with specific promotions or simply to obtain data related to their purchasing interests within. of the sale floor.

«Beacons are small devices equipped with Bluetooth Low Energy (BLE) technology, and the services they can offer in terms of location ¨indoor¨ as marketing services are experiencing significant growth in the world.»

How can retailers take advantage of these benefits of beacons-based technology?

Strengthen the relationship with customers through personalized responses.

According to a recent study on shopping experiences, 52% of buyers said they were willing to provide personal information in exchange for a personalized shopping experience, providing them with relevant recommendations and specific offers according to their purchasing interests. .

The deployment of beacons-based technology can help you take advantage of this trend and allow you to interact with your customers based on their proximity to previously defined locations.

Big Data, which allows to improve the customer’s shopping experience through analysis.

The system allows the sending of notifications that highlight products and services that offer an interesting value to the customer. It also helps you capture a large amount of data to obtain information on customer habits and behaviors, which will help retail in generating strategies based on direct information, and thus increase the shopping experience within retail.

Minimum costs for its implementation and proof of concept.

Regarding investment, there is very little risk in money, since the proofs of concept are really easy to implement and you will be able to quickly evaluate the results, it is also important to consider that the battery of the beacons has a duration that goes from six months to two years.

In recent studies it is known that 73% of customers say that long shopping lines are one of the most frustrating aspects of shopping in stores. Therefore, through the use of Beacons, it is possible that customers can buy a product in real time using a mobile device, while they are in the store without having to use physical payment operations, such as cash or bank cards.

“Consumers today are skeptical about prices in stores and want to make sure they are getting a good deal. Recent research indicates that 53% of smartphone shoppers shop around while inside a store. Also, according to the recent Google Shopper council report, frequent smartphone shoppers spend 25% more in-store compared to occasional smartphone shoppers. »

The Austin Tarry landmark.

MSP has launched its platform based on the use of Beacons called CILENE, aimed at the commercial and industrial sector, which complements our existing offer to our partner channel in the region.

It is time for retail to take advantage of the extensive capabilities offered by new technologies, especially by providing security and a unique shopping experience to its customers who visit physical stores, MSP has been participating in providing comprehensive solutions that allow the implementation of these new technologies.

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