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The digital transformation has increased enormously in the last year due to the global situation of Covid-19, causing many companies from different businesses to adapt the technology in their business schemes.
Approximately 60% of companies have been able to be successful both because of their prepared teams and in having efficient corporate strategies when 2 years ago it was not even 24%.
According to data provided in the Digital Mastery 2020 report: How organizations have progressed in their digital transformations over the past two years, mentions that approximately 68% of companies with more than 10 billion dollars in profits have the necessary digital tools in comparison with 55% of companies with less than 10 billion dollars in profits.
On the other hand, in the case of leadership, the gap is similar, since 57% of the smallest companies mention that they have the required leadership capabilities, being somewhat lower than the general average that is 62% and 70% in the case of large companies.
Currently, retail and telco are highlighted as the most mature verticals, due to progress in digitization, although not all areas have been affected in the same way. In the case of retail, it has 73% and telecommunications with 71% leading the two in the training index.
Therefore, the report emphasizes the importance of emphasizing sustainability. Over time, consumers find these issues more relevant and want to differentiate their actions.
So 78% of consumers say that companies have to have a greater role in society apart from their interests, however, 45% only invest in projects that help care for the planet.
It is recommended that companies reinvest the experience of the worker, to achieve a more fluid workforce and that employee contracts are in line with the digital age.
In the same way, it is necessary to form consistent data and platform capacities, implement new business models, incorporate sustainability and its purpose as a relevant part of the company, thus making them part of the organizational culture.
It is essential to view technology from two points of view; one as digital transformation and the other as sustainability.
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