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Tu empresa tiene sólo dos caminos: innovar o morir.

Administrator - MSP febrero 27, 2020 DAT# 1.893

[:es]

Para nadie es un secreto ya que en estos días la empresa que no sea capaz de innovar estará dentro de poco enfrentando un futuro incierto. El dinamismo con que se mueven los mercados y tecnologías exige a las empresas incoporar en su ADN la habilidad de innovar constatemente.

A veces pensamos que la creatividad e ideas innovadores vienen del cielo o de una fuente misteriosa que no podemos controlar, que es una cuestión de suerte. Pero los expertos muestran que aunque la innovación no se puede controlar como otras cosas, hay herramientas y estrategias para aumentar la probabilidad de tener una idea que le ayude a tu negocio a dar un salto cuántico. El origen de la buena suerte y la innovación es crear en tu cultura organizacional las circunstancias correctas:

Muchos de los máximos innovadores de la historia empezaron… COPIANDO ¿Cómo? ¿Copiando? ¡Pero esto no es la innovación! Nos dirás. Bueno, depende de cómo se hace. A veces si se copia o implementa una idea o estrategia de otro sector, aplicándola al tuyo, esto puede cambiarlo radicalmente. Para explicarnos mejor va este ejemplo: Henry Ford, al ver una fábrica de carne, aplicó estas técnicas a la fabricación de automóviles, y cambió completamente su industria, haciéndola más eficiente y fundando la forma de la industria automotriz hasta hoy.

¨En MSP estamos convencidos de la importancia de la innovación, es por ello que destinamos el 12% de nuestros ingresos a impulsar el desarrollo de soluciones innovadoras, que resuelvan problemáticas especificas de nuestros clientes, a través del uso de la tecnología¨

Observa lo que tus clientes NO TE DICEN. La innovación no es simplemente crear algo nuevo, debe, ademas, ser de interés, porque ¿de qué serviría si nadie usa lo que has hecho? Y para lograr esto, por lo menos en una manera más eficaz, hay que entender lo que quiere o necesita la gente. Para crear una empresa innovadora, hay que conocer a los clientes íntimamente, y para lograr esto, hay que hablar con ellos, preguntarles lo que quieren, les gusta y les molesta. Pero muchas veces esto no es suficiente, porque la gente piensa en mejoras pequeñas, para innovar en una manera más importante, hay que observarles y entender la fuente del problema, y desde allí crear algo que ellos no pudieron imaginar…algo que resulva y los sorprenda, eso es innovar.

También a menudo pensamos que tenemos que inventar algo para innovar, pero a veces la solución es eliminar aspectos que son obstáculos o molestos para los clientes, por ejemplo Amazon eliminó el fastidio de ir a las tiendas.

Es algo más clásico, pero a veces se olvida. Para innovar es aconsejable tener reuniones de brainstorming con los empleados para generar ideas. Estas reuniones deberían incluir no solo los jefes o ingenieros, sino otros empleados y a veces también a los clientes. Nunca se sabe de dónde viene la próxima idea que va a cambiar el mundo, pero muchas veces no es de los jefes, la idea es sumar a gente que tenga una perspectiva, conocimentos y recursos distintos.

Minimizar o maximizar. A veces cuando las ideas se niegan a surgir, hay que pensar en extremos, extremos que al principio pueden parecer ridículos. Con este ejercicio se puede mover o cambiar los límites, y pensar en cosas nuevas. Viva Aerobus minimiza el precio y el servicio al cliente, Starbucks maximiza el precio, pero la experiencia de los clientes también. A veces la innovación consiste en ser único y distinto, todo es cosa de entender qué quiere tu mercado.

Observa a la competencia. No deberías seguir los demás a ciegas, pero es importante saber qué están haciendo los agentes claves de tu indutria, para predecir las tendencias, y además adelantarte y pensar cómo puedes mejorar lo que hace tu competencia.

Y por último, recuerda que la innovación puede contemplar cosas complicadas, pero muy frecuentemente se trata de cosas simples que ya existen, combinadas de una manera en que no se había hecho antes para resolver un problema específico: una maleta con ruedas, un móvil con una cámara, o una silla que da masajes son ejemplos de esto.

[:en]

It is no secret to anyone since these days the company that is not capable of innovating will soon be facing an uncertain future. The dynamism with which markets and technologies move requires companies to incorporate into their DNA the ability to constantly innovate.

Sometimes we think that creativity and innovative ideas come from heaven or from a mysterious source that we cannot control, which is a matter of luck. But experts show that although innovation cannot be controlled like other things, there are tools and strategies to increase the probability of having an idea that will help your business take a quantum leap. The origin of good luck and innovation is to create the right circumstances in your organizational culture:

Many of the greatest innovators in history started … COPYING How? Copying? But this is not innovation! You will tell us. Well, it depends on how it is done. Sometimes if an idea or strategy from another sector is copied or implemented, applying it to yours, this can radically change it. To explain better this example goes: Henry Ford, seeing a meat factory, applied these techniques to the manufacture of automobiles, and completely changed his industry, making it more efficient and founding the form of the automotive industry until today.

¨At MSP we are convinced of the importance of innovation, which is why we allocate 12% of our income to promoting the development of innovative solutions that solve specific problems of our clients, through the use of technology¨

See what your clients DON’T TELL YOU. Innovation is not simply creating something new, it must also be of interest, because what use would it be if no one uses what you have made? And to achieve this, at least in a more effective way, you have to understand what people want or need. To create an innovative company, you have to get to know your customers intimately, and to achieve this, you have to talk to them, ask them what they want, like, and dislike. But many times this is not enough, because people think of small improvements, to innovate in a more important way, you have to observe them and understand the source of the problem, and from there create something that they could not imagine … something that works and results. surprise, that is innovation.

We also often think that we have to invent something to innovate, but sometimes the solution is to eliminate aspects that are obstacles or annoying for customers, for example Amazon eliminated the hassle of going to stores.

It is something more classic, but sometimes it is forgotten. To innovate it is advisable to have brainstorming meetings with employees to generate ideas. These meetings should include not only managers or engineers, but other employees and sometimes customers as well. You never know where the next idea that is going to change the world comes from, but many times it is not from the bosses, the idea is to add people who have a different perspective, knowledge and resources.

Minimize or maximize. Sometimes when ideas refuse to emerge, you have to think in extremes, extremes that at first may seem ridiculous. With this exercise you can move or change the limits, and think of new things. Viva Aerobus minimizes price and customer service, Starbucks maximizes price, but so does customer experience. Sometimes innovation consists of being unique and different, everything is a matter of understanding what your market wants.

Watch the competition. You should not follow the others blindly, but it is important to know what the key agents of your industry are doing, to predict trends, and also to anticipate and think how you can improve what your competition does.

And finally, remember that innovation can look at complicated things, but very often it is simple things that already exist, combined in a way that has not been done before to solve a specific problem: a suitcase on wheels, a mobile with a camera, or a massage chair are examples of this.

[:]

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