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Are you losing customers despite your competitive prices? This could be the reason

Administrator - MSP octubre 16, 2018 DAT# 1.412

If you are one of those who for decades have believed that the price of products or services is the factor that determines whether customers choose you or your competition, let us tell you that you could not be more wrong.

Offering a quality service is even more important than price, because according to a customer satisfaction survey conducted by Forbes, 86% of people would pay more money to receive better service. According to this analysis, it is the poor quality of the service and not the price you offer that is causing you to lose customers.

Today’s consumers have different needs than those you were used to meeting with traditional commerce a few years ago and it is imminent to undertake the digital transformation of your company if you do not want to be overtaken by your competitors.

In recent years, the economy and people’s lifestyles have taken a 360-degree turn; we live in a reality where time is always scarce and that is why today, customers require immediacy when being served, a much more personalized and effective attention, compliance, guaranteed stock and having alternatives.

And although it sounds complicated to comply with all the above aspects, the reality is that today companies specializing in the development of mobile and cloud platforms such as MSP Mobility, can do everything for you, ensuring the full satisfaction of your customers and generating loyalty. towards your business.

Are you not very convinced what is the use of having loyal customers? Well, just consider that according to various marketing studies, the probability of selling to an existing customer is 60-70%, while that of selling to a new person ranges from 5 to 20%,

Technological solutions allow you to streamline your customer service time, since it even offers the possibility of self-payment, thus avoiding long lines that make many customers lose their minds.

Through different technological tools you can generate a purchase history of your clients to determine their preferences and provide them with a virtual advisor that provides information that is really useful.

Suppose you have a clothing store and a customer is standing in front of a display of pants, but it turns out that he cannot find his size. At that time, instead of calling a clerk and waiting for him to arrive, he himself can consult his virtual advisor if there is a stock of the size he is looking for in the warehouse and from his smartphone he can request that it be taken away. In case there is no one, you can place an order for a later delivery. In addition, the virtual assistant will provide you with other alternatives similar to the product you are looking for.

MSP allows through its platforms to have a precise and updated control in real time on the products that it has in the warehouse; You can also generate top-selling reports to ensure the refill order is accurate and timely so that you never tell your customers that you don’t have what they’re looking for.

Customer service is one of the most important areas in business, since it makes the difference between you and your competitors, so you cannot hesitate when deciding whether or not to acquire a technological platform that allows you to migrate to digital transformation and increase your competitiveness.

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