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Digital Transformation becomes a determining factor for the development and growth of companies

Administrator - MSP octubre 5, 2017 DAT# 1.264

Today companies are faced with the need to start their digital transformation or die.

Believing that digital transformation consists only of buying more and better both hardware and software for the company, they are definitely far from what the concept is.

«The term Transformation refers to a fundamental change, and in companies, it is something that is increasingly latent to improve the way the organization is and the way they perform. While Digital refers to the use of technology that generates, stores and processes data. »

There are a series of recommendations to be successful in business in this digital age, but I consider that one of the most important is that it is a process that begins at the head of the management and must involve all the mental conversion on the part of the team. human. Since the digital transformation is a mental change and not just a technological one.

The digital transformation breaks paradigms, since it implies creating new strategies for the business opportunities that exist today thanks to the contribution of new technologies that have allowed the creation of new skills and abilities in people and especially in consumers, who, being more connected and informed, they have the power to raise their voice towards brands, they have become much more demanding, in this way, companies today have to be much more focused and connected with the opinions, interests and specific needs of their customers.

«The three important components in the digital transformation of any company are data, which is the rough diamond, the cloud and artificial intelligence, being this the one that defines success.»

There is no way to ignore the digital transformation that various organizations in the world are facing, from small and medium-sized companies, to large corporations, which allows them to understand that they must embrace this change or resign themselves to die.

In that sense, I consider that the key point in the digital transformation process is the focus on the company and the end customer. ¨ If you don’t put the customer at the center of everything, you won’t get change. You will make the mistake of believing you know what the client needs and when we face reality, the results can be very frustrating¨.

«Digital transformation is a key piece in the business plan», as estimated by 66% of CEOs according to data published by the IDC consultancy.

Teamwork within the organization is another key point, since everyone must trust each other and be aligned towards the same goal, open and sincere communication is essential to achieve the expected objectives.

MSP is a company founded 25 years ago, committed to its own transformation and dedicated to offering our customers and business partners technological products that allow them to achieve the results indicated in their business objectives, through the use of innovative solutions on mobile platforms, the Internet. of intelligent things and systems.

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