Globally, people require connectivity and, therefore, progress was expected with the replacement of 4G by 5G and although its deployment has been interrupted by the pandemic, the benefits of this new technology are immense in the marketing and advertising strategies.<\/p>\r\n
The leading smartphone companies have already generated their 5G versions, bringing improvements in processors, higher quality of screens and eradicating storage problems, because the applications will be stored in the cloud.<\/p>\r\n
According to a report from the global mobile market, it is estimated that 16% (more than 700 million) of all active smart mobile devices will be ready for 5G by the end of this year, compared to only 5% in 2020 and by 2023. calculates a complete participation of 43%.<\/p>\r\n
There are two key sectors that 5G technology will transform; speed and data, thus causing more users to access the internet with different devices at the same time. They will also have access to content via streaming with speeds 10 or 20 times higher than now.<\/p>\r\n
It will also make brands have to rethink their digital advertising and marketing strategies, as it will provide the ability to connect multiple new devices with ads in real time.<\/p>\r\n
On the other hand, programmatic buying will benefit because without latency, inefficiencies will be corrected in the process and new players such as OOH will be safely added to the circuit. At the same time, they will make new digital advertising formats, creating new disciplines in terms of production, new screens and monetization.<\/p>\r\n\r\n\r\n\r\n
Now, with respect to eCommerce, it will benefit by offering greater and better integration with increased reality in new platforms. The union of 5G and augmented reality will positively affect digital businesses, creating new experiences for customers.<\/p>\r\n
Benefits of 5G technology for digital advertising<\/p>\r\n
New and better experiences: Loading content will improve the user experience by increasing CTR and reducing bounce rates.
Personalization: The user is shown content adapted to their needs through the analysis of their profile.
Real-time analytics: The collection and export of data in real time will facilitate response and decision-making.<\/p>\r\n
There is no doubt that with the arrival of 5G the digital industry will evolve completely, both by the examples given and those that are still unknown and the effect on marketing and advertising strategies will continue to be noticed.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
Globally, people require connectivity and, therefore, progress was expected with the replacement of 4G by 5G and although its deployment has been interrupted by the pandemic, the benefits of this new technology are immense in the marketing and advertising strategies. The leading smartphone companies have already generated their 5G versions, bringing improvements in processors, higher […]<\/p>\n","protected":false},"author":1,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-es"],"yoast_head":"\n