{"id":3185,"date":"2020-02-18T18:43:44","date_gmt":"2020-02-18T18:43:44","guid":{"rendered":"https:\/\/www.mspmovil.com\/en\/blog\/?p=3185"},"modified":"2021-12-30T17:30:20","modified_gmt":"2021-12-30T22:30:20","slug":"5-tips-para-impulsar-las-ventas-de-mi-tienda-en-linea","status":"publish","type":"post","link":"https:\/\/www.mspmovil.com\/en\/5-tips-para-impulsar-las-ventas-de-mi-tienda-en-linea\/","title":{"rendered":"5 Tips para impulsar las ventas de mi tienda en l\u00ednea."},"content":{"rendered":"[:es]\r\n

\u00bfY si nunca llega? \u00bfY si llega roto o defectuoso? \u00bfY si me defraudan al meter los datos de mi tarjeta? \u00bfY si no hay qui\u00e9n me responda ante alg\u00fan problema? Si tienes una tienda online, entonces seguramente sabes que esas que acabas de leer, son las consideraciones m\u00e1s comunes que se plantea un usuario antes de comprar en tu e-commerce. Y para brincar estas barreras s\u00f3lo hay una opci\u00f3n: construir confianza y credibilidad en tus posibles clientes.<\/p>\r\n\r\n\r\n\r\n

Sin temor a equivocarme, puedo afirmar que m\u00e1s all\u00e1 de su oferta, \u00a0su tecnolog\u00eda, o su rapidez a la hora de entregar, los activos m\u00e1s valiosos de una tienda online son la confianza y la credibilidad. \u00bfPor qu\u00e9? Porque siendo realistas el medio digital se presta a estafas y fraudes, y si no logras construir confianza, nunca lograr\u00e1s concretar ventas y tu e-commerce estar\u00e1 entonces enfrentado un futuro incierto.<\/p>\r\n\r\n\r\n\r\n

As\u00ed de sencillo y as\u00ed de complicado.<\/p>\r\n\r\n\r\n\r\n

\u00bfC\u00f3mo generar confianza y credibilidad en tu e-commerce en s\u00f3lo segundos, que es el tiempo que tarda en evaluar tu sitio un usuario? Aqu\u00ed te dejo 5 tips que basados en nuestra experiencia, son muy eficaces al demostrarle a tus clientes que pueden confiar en ti. \u00a0<\/p>\r\n\r\n\r\n\r\n

1.- Deja claro que tu empresa existe leg\u00edtimamente<\/strong>. Llevar un blog del d\u00eda a d\u00eda, con fotos que constaten tus actividades en el mundo real, ser\u00e1 de gran ayuda. Tambi\u00e9n fotos y videos del personal en sus labores y de la interacci\u00f3n que llegues a tener con clientes, como entregas o conversaciones, abonar\u00e1n mucho a esta causa. Mientras m\u00e1s transparente te muestres, mayor impacto generar\u00e1s, adem\u00e1s podr\u00e1s presumir tu expertisse generando contenido valioso, posicionar\u00e1s mejor a tu marca e impulsar\u00e1s el proceso de venta, en resumen, un blog tiene m\u00faltiples ventajas. Otra acci\u00f3n que puede apuntalar la credibilidad de tu empresa son videos de otros clientes usando tus productos, as\u00ed como rese\u00f1as, por lo que ofrecer cupones de descuento a los clientes que ya te est\u00e1n comprando a cambio de que dejen unas palabras en tu secci\u00f3n destinada para Reviews es una gran idea.<\/p>\r\n\r\n\r\n\r\n

2.- Comunica clara y asertivamente tu proceso de compra<\/strong>. Ofr\u00e9cele a tus clientes expectativas claras de qu\u00e9 pueden esperar al comprar contigo. \u00bfCu\u00e1ntos d\u00edas tardan en llegar los productos a su puerta? \u00bfCu\u00e1ntos avisos de confirmaci\u00f3n recibir\u00e1? \u00bfQu\u00e9 tipo de atenci\u00f3n y asistencia \u201cen el camino\u201d puede tener un cliente durante su proceso de compra contigo? \u00bfA d\u00f3nde debe comunicarse si tiene alg\u00fan problema? \u00bfY qu\u00e9 pasa despu\u00e9s? \u00bfOtorgas servicio post \u2013 venta? Eso seguro te dar\u00eda mil puntos extra. Recuerda que no es s\u00f3lo tener un e-commerce, es contruir relaciones en un ambiente m\u00e1s delicado que el mundo real, pues la falta de interacci\u00f3n directa lo complica. \u00a0<\/p>\r\n\r\n\r\n\r\n

3. Cuida el branding y la usabilidad de tu sitio<\/strong>. Contrata un buen dise\u00f1ador, que sepa capturar el ADN de tu marca al conceptualizar tu sitio. Recuerda que el dise\u00f1o de tu web es como la presentaci\u00f3n f\u00edsica de una tienda. \u00bfQu\u00e9 prefieres, una tienda departamental de lujo o una bodega toda arrumbada y llena de cosas? Por el lado de la usabilidad: aseg\u00farate de que tu cliente pueda encontrar r\u00e1pidamente lo que quiere y que las formas de pago sean \u00e1giles. En estos d\u00edas la paciencia es escasa y m\u00e1s en el mundo online. El spam de atenci\u00f3n de la gente en l\u00ednea es de 3 segundos, no los canses con procesos innecesariamente complicados o muy seguramente perder\u00e1s la venta.<\/p>\r\n\r\n\r\n\r\n


\u00a8Nuestros expertos en la divisi\u00f3n MSP Digital Business le sugieren, considerar la optimizaci\u00f3n visual y t\u00e9cnica<\/strong> de su website o ecommerce, para obtener los mejores resultados en cuanto a ventas. \u00a8<\/a>

<\/p>\r\n\r\n\r\n\r\n

4.- Mant\u00e9n actualizado tanto tu contenido, como tu inventario.<\/strong> Eso habla de dinamismo y cuidado, pero tambi\u00e9n de profesionalismo. La falta de actividad genera desconfianza, pues da la sensaci\u00f3n de un posible fraude o descuido en un e-commerce que est\u00e1 fuera de funciones.<\/p>\r\n\r\n\r\n\r\n

5.- Ofrece a tus clientes seguridad en sus pagos.<\/strong> Sin duda alguna, el tema de los pagos es el m\u00e1s delicado. Un cliente va a confiarte algunos de los datos m\u00e1s sensibles e importantes de su vida: su informaci\u00f3n bancaria. Es por ello que es forzoso en un e-commerce contar con un certificados SSL, que se utilizan para autenticar servidores y cifrar su comunicaci\u00f3n, haciendo m\u00e1s seguras las transacciones. Adem\u00e1s evita que Google y otros navegadores cataloguen tu sitio web como inseguro, bloqueando que clientes potenciales lleguen a tu sitio y mejora tu posicionamiento SEO.<\/p>\r\n\r\n\r\n\r\n

Credibilidad y confianza, los activos m\u00e1s valiosos que puede tener tu e-commerce.<\/p>\r\n[:en]\r\n

What if it never comes? What if it arrives broken or defective? What if they disappoint me when entering my card details? What if there is no one to answer me for a problem? If you have an online store, then surely you know that those that you have just read are the most common considerations that a user raises before buying from your e-commerce. And to overcome these barriers there is only one option: build trust and credibility in your potential clients.<\/p>\r\n

Without fear of being wrong, I can affirm that beyond its offer, its technology, or its speed at the time of delivery, the most valuable assets of an online store are trust and credibility. Why? Because being realistic, the digital medium lends itself to scams and fraud, and if you fail to build trust, you will never achieve sales and your e-commerce will then face an uncertain future.<\/p>\r\n

That simple and that complicated.<\/p>\r\n

How to generate trust and credibility in your e-commerce in just seconds, which is the time it takes a user to evaluate your site? Here are 5 tips that, based on our experience, are very effective in showing your clients that they can trust you.<\/p>\r\n\r\n\r\n\r\n

1.- Make it clear that your company exists legitimately. Keeping a day-to-day blog, with photos that confirm your activities in the real world, will be of great help. Also photos and videos of the staff in their work and of the interaction that you get to have with clients, such as deliveries or conversations, will pay a lot to this cause. The more transparent you show yourself, the greater impact you will generate, you will also be able to show off your expertise by generating valuable content, you will better position your brand and you will boost the sales process, in short, a blog has multiple advantages. Another action that can shore up the credibility of your company are videos of other customers using your products, as well as reviews, so offering discount coupons to customers who are already buying from you in exchange for leaving a few words in your section intended for Reviews is a great idea.<\/p>\r\n

2.- Communicate clearly and assertively your purchase process. Give your customers clear expectations of what to expect when buying from you. How many days does it take for the products to arrive at your door? How many confirmation notices will you receive? What kind of attention and assistance \u00abon the road\u00bb can a customer have during their purchase process with you? Where should you contact if you have a problem? And what happens next? Do you provide after-sales service? That would surely give you a thousand extra points. Remember that it is not just having an e-commerce, it is building relationships in an environment more delicate than the real world, since the lack of direct interaction complicates it.<\/p>\r\n

3. Take care of the branding and usability of your site. Hire a good designer who knows how to capture the DNA of your brand when conceptualizing your site. Remember that the design of your website is like the physical presentation of a store. What do you prefer, a luxury department store or a warehouse all abandoned and full of things? On the usability side: make sure that your client can quickly find what they want and that the payment methods are agile. These days patience is scarce and more so in the online world. The spam of people’s attention online is 3 seconds, do not tire them with unnecessarily complicated processes or you will very surely lose the sale.<\/p>\r\n


\u00a8Our experts in the MSP Digital Business division suggest you, consider the visual and technical optimization of your website or ecommerce, to obtain the best results in terms of sales. \u00a8<\/p>\r\n\r\n\r\n\r\n

4.- Keep both your content and your inventory updated. That speaks of dynamism and care, but also of professionalism. The lack of activity generates distrust, since it gives the feeling of a possible fraud or carelessness in an e-commerce that is out of function.<\/p>\r\n

5.- Offer your clients security in their payments. Without a doubt, the issue of payments is the most delicate. A client is going to entrust you with some of the most sensitive and important information in his life: his banking information. That is why it is mandatory in an e-commerce to have SSL certificates, which are used to authenticate servers and encrypt their communication, making transactions more secure. It also prevents Google and other browsers from cataloging your website as insecure, blocking potential customers from reaching your site and improving your SEO positioning.<\/p>\r\n

Credibility and trust, the most valuable assets that your e-commerce can have.<\/p>\r\n[:]","protected":false},"excerpt":{"rendered":"

[:es] \u00bfY si nunca llega? \u00bfY si llega roto o defectuoso? \u00bfY si me defraudan al meter los datos de mi tarjeta? \u00bfY si no hay qui\u00e9n me responda ante alg\u00fan problema? Si tienes una tienda online, entonces seguramente sabes que esas que acabas de leer, son las consideraciones m\u00e1s comunes que se plantea un […]<\/p>\n","protected":false},"author":1,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-es"],"yoast_head":"\n5 Tips para impulsar las ventas de mi tienda en l\u00ednea. - MSP Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mspmovil.com\/en\/5-tips-para-impulsar-las-ventas-de-mi-tienda-en-linea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips para impulsar las ventas de mi tienda en l\u00ednea. - MSP Mobility\" \/>\n<meta property=\"og:description\" content=\"[:es] \u00bfY si nunca llega? \u00bfY si llega roto o defectuoso? \u00bfY si me defraudan al meter los datos de mi tarjeta? \u00bfY si no hay qui\u00e9n me responda ante alg\u00fan problema? 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