{"id":3084,"date":"2018-08-16T22:07:31","date_gmt":"2018-08-16T22:07:31","guid":{"rendered":"https:\/\/www.mspmovil.com\/en\/blog\/?p=3084"},"modified":"2023-05-15T13:36:56","modified_gmt":"2023-05-15T18:36:56","slug":"soluciones-de-marketing-de-proximidad-basado-en-el-uso-de-beacons","status":"publish","type":"post","link":"https:\/\/www.mspmovil.com\/en\/soluciones-de-marketing-de-proximidad-basado-en-el-uso-de-beacons\/","title":{"rendered":"Proximity Marketing solutions based on the use of Beacons"},"content":{"rendered":"

When we were going to imagine that with just having a smartphone with an installed app, it would allow the store to obtain valuable data about our buying habits and thus boost retail sales, through specific proximity digital marketing actions, designed to each customer profile.<\/p>\n

Today the use of new technologies within retail has come to revolutionize the way we buy, before, we had the need to physically go to a retail store and walk its aisles to unique a certain product, today, electronic commerce has come to break paradigms since more and more consumers have a digital presence, the new buyers (millennials), seek to satisfy their demand by taking advantage of these new ways of acquiring products and services through the use of the internet.<\/p>\n

Considering the above, MSP Mobility has developed a platform called CILENE, which is designed to connect the digital world with the real world, through the use of BEACONS technology, these tiny devices allow us to know the specific position of a person in an area determined (indoor location), this by means of signals emitted through BLE (Bluetooth low energy, or Bluetooth low consumption), which is captured by a smartphone which previously has an App installed of the establishment and is in this way, that it is possible to send to the customer, discount coupons, special promotions and much more …<\/p>\n

\u00abIn fact, several of the major retailers in the United States have already deployed Beacons-based networks, such as Macy’s that have them implemented in its 4,000 stores.\u00bb<\/p>\n

By 2020, according to forecasts, almost 1.6 billion dollars in digital coupons with discounts will be provided annually, using the technology offered by the Beacons, this figure of course contrasts with the current 11 million dollars that are invested in proximity marketing campaigns.<\/p>\n

 <\/p>\n

Considering the data provided by customers in their purchase process will allow retailers to take advantage of this technology, facilitating individualized participation and strengthening customer loyalty.<\/p>\n

Let us introduce you to the scope offered by the Beacons platform designed for retail and departmental businesses.<\/p>\n

 <\/p>\n

We invite you to learn more about this solution, requesting a demonstration of the system by clicking here<\/p>\n

I am interested in this solution<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

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