Improving operational efficiency, creating new experiences for customers based on their preferences, generating alternative revenue methods and responding quickly to market changes are four of the main advantages of digital transformation in companies.<\/p>\n
According to information from the International Data Corporation (IDC), the world’s leading market intelligence and consulting services firm for the Information Technology markets, although more than 60% of company executives consider that digitization is a fundamental part of their business strategy to grow their companies, around 65% of these have not yet started their transformation process, which is worrying considering that current discussions at a global level are focused on how to promote economy from the digital realm.<\/p>\n
\u00abThe digitization of companies is an issue that becomes relevant due to the need to renew current business schemes to provide customers with new experiences that are comfortable, attractive and easily and quickly accessible.\u00bb<\/p>\n
In an article published by Forbes, the specialist pointed out that new business models will focus on the customer and on being more competitive, adding that \u201cthe so-called third platform consists of four technologies coming together to be more efficient: the cloud, Big data and analytics, social business and mobility \u201d.<\/p>\n
Industry specialists consider that what must be done to transform the business model is to learn from all the information that is available, take as a reference the ideas of the company leader to think of the best strategy to achieve change within express the goals of innovation and technological change within the company, transform IT teams into strategic service delivery organizations and create memorable experiences for customers.<\/p>\n
This last factor will achieve one of the most difficult things to achieve today: brand loyalty, since today’s consumers seek greater attention and their purchase intention is inclined most of the time by the experience in the service, even above that in the same product that is intended to buy.<\/p>\n
These are just some of the most outstanding advantages obtained by companies that decide to transform, and all of them naturally lead to greater competitiveness and better income.<\/p>\n
Reach out to our team of IT specialists to help you in the digital transformation process of your company.<\/p>\n